Himachal GI: No mistakes, just unique creations……for everyone from someone.
GI products share a vital space as it resonates to our culture and tradition. It promotes the heritage of a country through the use of indigenous materials and knowledge thereby preserving our traditions and talents.
GI Products are the expressions of our history and Vaidyaani think to encourage artisans to continue the craft production to show the beauty of this art.
Throughout the year in the hilly terrain of picturesque Himachal Pradesh, there takes place endless activities of making several handicrafts and traditional products. In beautiful valleys and among high rugged mountains, the people of Himachal practice their age-old skills.
In many cases, it takes months of patient work before a crafted product of rare workmanship is ready to be revealed for public appraisal. The range of products in Himachal is vast and shows many facets of artistic dexterity.
The products include textiles, Ayurveda, herbs, agriculture, handicrafts and paintings. It is amazing to see how these hilly people developed such a great tradition of artistic excellence despite their tough life.
By eliminating the middleman Vaidyaani believes in delivering the supreme quality Geographical Indications (GI) products directly from the creators to consumers so as to pay a tribute to their talent and hard work.
Vaidyaani is a venture founded by Mrs. Nirja Sharma & Paritosh Bhardwaj in 2017 covering Ayurvedic, Tea, and Geographical Indications (GI) products manufactured indigenously and have their first setup at Vill. Dhanyater, Joginder Nagar, Mandi, Himachal Pradesh, India.
Mrs. Nirja is a Microbiologist & Mr. Paritosh Bhardwaj has immense experience in the marketing and pharmaceutical industry. After running a tea startup Palum Brewing they have setup Vaidyaani in collaboration with the Council of Scientific and Industrial Research (CSIR- IHBT Palampur) under Himachal start-up scheme and blending the traditional Ayurveda with modern science leading to the emergence of Herbal Ayurvedic Tea and beverages to combat the health challenges of modern lifestyle.
Vaidyaani teaming with Start-up India Programme recognized by Department for Promotion of Industry and Internal Trade, Ministry of Commerce and Industry will open its first OFFLINE & ONLINE Geographical Indications (GI) Store selling heritage products at National Highway Mandi- Pathankot- Shimla under the name HIMAANCHAL GI store (ONE State ONE Brand) so that the consumers can visit the outlet and shop directly contributing to the creators.
Geographical Indications (GI) Store will be having an authentic and diverse range of heritage products to name with Kinnauri Shawl, Kullu Shawl, Chamba Rumaal, Kangra Paintings, Kangra Tea and other potential GI products all under one roof which can also be ordered from online portal www.himachalgi.com and home delivered in a week.
himachalgi.com has been created with the aim of promoting the hidden talent and motivating the work of local craftsmen, artisans, real producers by bridging the gap between the creators and consumers. With this initiative taken by Vaidyaani, the artisans will get the true worth and reward of their excellence.
It offers a diverse line of handmade products coming straight from the bare hands to your doorstep thereby providing a solid platform for the artists to continue their heritage and customs.